Fundamental to structured authoring is the concept of the separation of content from presentation and delivery. The way a piece of text looks during authoring is irrelevant. The formatting and presentation are post-authoring considerations, and activities possibly not performed by a technical writer. The more content and form are separated, the greater the opportunity to re-use that content in different forms, such as paper, Web, mobile, synthetic voice, and eBook.

In this session, presenter Tony Self uses a simple yet effective, highly visual approach to drive home key concepts about separating form from content. His methodology goes far beyond style sheets for paper vs the web. You will find this session a real eye-opener.

About the Presenter: Based in Melbourne, Australia, Dr Tony Self (@hyperwrite) has over 30 years of experience as a technical communicator. For over 20 years, Tony has worked in the areas of online help systems, computer-based training, and XML documents. In 1993, he founded HyperWrite, a company providing training and consultancy in structured authoring, Help systems, DITA, and technology strategy. Tony completed his PhD in semantic mark-up languages in 2011, and his book The DITA Style Guide was published in the same year. He is a member of the OASIS DITA Technical Committee (and chair of the DITA Help Subcommittee), is an adjunct teaching fellow at Swinburne University, and is the Director of Training for TCTrainNet, a training initiative of tekom, the German professional association for technical communicators.